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Manager of Media Analytics
Norwalk, CT / Dallas, TX
Job Description
Description
Manager of Media Analytics
At Frontier, seeing what's beyond the horizon is in our fiber. And we've been doing just that for over 80 years - connecting communities with emerging communications technology across the country. At Frontier, we're transforming our business to break new ground and taking the digital revolution across the nation. We've invested over $1.6B to roll out fiber-fast internet to 10m+ homes by 2025. We're growing our team so you can join us in exploring and opening new frontiers. Here, you'll have the opportunity to build a powerful foundation for America's future and yours.
What we're seeking:
The Manager of Media Analytics evaluates data from marketing automation and other business intelligence tools to get insights on marketing campaign performance and the return on investment. You will be responsible for providing the marketing organization and cross-functional partners with media analytics, research, strategic breakdowns, and market insights. In this remote role, you will be expected to collaborate with peers as required but can work anywhere in the contiguous United States, however, if you are local to a Frontier HUB, you will be required to work a hybrid schedule.
What we need in you:
For this Manager of Media Analytics position, we are looking for a self-starter who takes initiative to move projects forward with the ability to guide cross-functional groups in a diagnostic capacity to achieve results. Someone who will excel at using data and reasonable tools to tell a story that can be used in a business setting to set strategy and make business agreements will be successful in this role. We also need someone with strong communication skills who can convey complex data in a clear and simple manner, deliver analyses and strategy recommendations in a fast-paced environment.
What you'll do:
- Apply marketing data to solve business objections which requires the ability to inspect diverse data from conceptualization through insightful presentation; and communicate complex concepts to non-technical audiences
- Build frameworks that capture campaign data, and performance, execute and deliver best-in-class digital, direct mail, and other media tactic measurements with insight to inform media strategy
- Advance KPI and key metrics reporting for in-campaign performance
- Regulate behavioral brand impact and return on investment
- Develop research approaches to address complex research and measurement protests
- Strong experience with marketing mix modeling concepts and applications, and ability to apply it to optimize media spend. Inform media targeting and budget allocations to ensure advertising investment is optimized to drive results
- Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
- Evaluate new and current data partners and new approaches for the highest-quality results
- Work in partnership with data scientists, analysts, data engineers, and vendors to have deep knowledge of business goals and objections
- Proactively educate partners on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences
- Communicate opportunities, learnings, and recommendations
- Help answer senior directorship questions, create presentations, and present at meetings
What we offer:
Nothing is more important to our success than the team that built it. That's why we provide benefits to keep you and your family well. Some of which we're most proud to offer include:
- Salary Range: $55,000 - $157,000
- 20 PTO (Paid Time Off) days + 10 paid holidays per year
- Day one medical, dental, vision, and prescription drug plan
- 401k match of 50% on 6% of eligible compensation
- Same-sex spouse and domestic partner benefits coverage
- 10 weeks of paid parental leave, 3 weeks of paid caregiver leave, and up to $10k in adoption program assistance
What background you should have:
- Bachelor's and/or Master's degree in the quantitative field required
- Minimum six years of experience in marketing analytics capacity required
- Highly organized, ability to work freely in a fast-paced environment
- Excellent interpersonal, verbal, written, and presentation skills
- Ability to adapt to changing priorities with a high level of responsiveness and a result-oriented mindset
- Analytical skills with experience collecting, organizing, and disseminating significant amounts of information with attention to detail and accuracy
- Communication skills with experience translating concluded learnings into strategic insights, developing clear and concise recommendations, and presenting findings to stakeholders at all levels across the organization
- Aptitude for strategic and precise thinking, and data-based governing
- Ability to find creative solutions to complex problems
- Experience in SQL and the ability to learn new languages, programs, and cogent techniques
- Strong experience in Power BI, an expert at MS Excel and PowerPoint
- Experience with, or ability to quickly adapt to data wrangling tools like Alteryx
Frontier salaries are estimated by third parties and may or may not reflect actual or total compensation. Please confirm with your recruiter.
When you're in the business of making connections, diversity and inclusion become part of your fiber. We believe in unlocking the power of diversity to drive digital connectivity, so if you feel your experience looks a little different and can add value,we encourage you to apply! #BuildGigabitAmerica
Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Salary and Benefits
$55,000 - $157,000
Required Education
Bachelor's Degree
Required Experience
6+ years
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